Packaging & print · Campaigns & social · Web design
ORYX
From product to its world.
The context
A range of smartwatches and electronic accessories, from packaging to communication.
Hassan Louah / Senior Graphic Designer & Art Director
My role
Senior Graphic Designer: product design, packaging, digital campaigns, retail and outdoor graphics, motion assets and new creative concepts.
A visual reading
Products take centre stage. Contrasting backgrounds, luminous accents and detailed views connect them to a technology-led visual world.
Product communication02Charger — product visual03Smartwatch — campaign04Digital campaign05Outdoor advertising06Identity — business cards07Identity — retail branding08Identity — product signage09Identity — logo on fabric10Identity — exterior sign11Business cards — mockup12Illuminated signage13Exhibition stand14Floor display — structure15Counter display — product range16Inflatable arch and totems17Vehicle wrap — side view18Vehicle wrap — rear view19Vehicle wrap — front view20Vehicle wrap — layout variation21Cooler bag22Embroidered cap23Polo shirts — front and back24Shopping bag — detail25Shopping bag — mockup26Gleam 4 — LinkedIn cover27Cube-10 — dark packaging dieline28Cube-10 — green packaging dieline29Cube-10 — packaging mockup30CWM-50c microphone — packaging31NEF-323J earphones — packaging32Brand brochure — outside33Brand brochure — inside34Summer brochure — outside35Summer brochure — inside362022 calendar — wall format372022 calendar — wall detail382022 desk calendar — July392022 desk calendar — January40Swift 7 — product poster41Outdoor advertising — brand campaign42RS20 — outdoor billboard43Summer sale 2024 — web banner44Saa Mabrouka 2024 — promotional campaign4515 km de Bouskoura — flyer layout4615 km de Bouskoura — flyer detail4715 km de Bouskoura — flyer front mockup4815 km de Bouskoura — flyer back mockup4915 km de Bouskoura — web page5015 km de Bouskoura — roll-up51Cube-10 — video thumbnail52Diva — feature showcase53U-Leap Pro — sport and movement54U-Leap Pro — screen protection55Gleam 4 — product story56Gleam 4 — product visual57W-Mic — noise reduction58W-Mic Duo — content creation59CNB-110 — freedom of movement60CNB-110 — sports campaign61SDC-050c — cable story62Bfree Magnus — audio story63Giveaway — February 202464Giveaway — February winners65Giveaway — New Year winners66New Year 2024 — story67
Roles are described from Hassan Louah’s portfolio. The visuals show applications and mockups. The visual reading is editorial commentary on the work shown.
