Brand identity · Packaging & print
FreeStone
Build an enduring mark.
The context
The creation of a visual identity and its brand applications.
Hassan Louah / Senior Graphic Designer & Art Director
My role
Creation of the logo, visual identity and brand applications from the ground up.
A visual reading
An angular red mark and serif typography extend across stationery, signage and apparel.
Roles are described from Hassan Louah’s portfolio. The visuals show applications and mockups. The visual reading is editorial commentary on the work shown.
Next project
Golf Gardens
Brands & collaborations
Clients I’ve worked with.
Available for international freelance & remote projects